It seems efficiency is increasingly high on the list when people are buying things these days.
From fridges to dishwashers, from cookers to TVs — even entire houses — it feels like everything these days has an energy rating slapped all over it.
People up and down the land are feeling the smugness of having a A+++-rated lightbulb, and the overwhelming guilt of a G-rated portable radiator stuffed in their attic (hidden away from judging eyes of course).